Reminder Schedule
Each customer gets up to four reminders per cycle, timed around their due date.
| Stage | When | Email subject |
|---|---|---|
| 30-day reminder | 30 days before the due date | Your service is coming up next month |
| 14-day reminder | 14 days before | Your service is due in 2 weeks |
| Due-date offer | On the due date | You're due for service today |
| 14-day follow-up | 14 days after | Still due for service? |
Service is replaced with the customer's service name.
When reminders go out
Recurr checks every customer once a day. Emails go out in one daily run. Texts go out in a separate run at a daytime hour, because texting outside daytime hours can break carrier rules.
Each stage goes out once per cycle on each channel. A customer won't get the same reminder twice in one cycle.
Who gets skipped
A customer gets no reminder when any of these is true:
- Their status is Booked or Do not contact.
- They have no consent, or no contact details, for any channel. See Consent and Unsubscribes.
A customer who consented to both email and texts gets both.
What has to be set up
No reminders go out for your business until:
- Your business profile is complete.
- Cal.com is connected with a booking link chosen.
- Your subscription is active. Reminders keep going while a failed payment is being retried, and stop if the subscription is canceled.