Consent and Unsubscribes
Recurr only sends a reminder on a channel the customer agreed to.
- Email consent allows reminder emails.
- SMS consent allows reminder texts. It needs a phone number on file and the SMS add-on.
Only turn consent on when the customer has actually agreed to hear from you.
What turns consent off automatically
| What happens | Result |
|---|---|
| Customer clicks Unsubscribe in a reminder email | Marked Do not contact. All email stops. |
| Customer uses the unsubscribe button in their mail app | Same as above |
| Customer replies by email asking to stop, for example "stop" or "remove me" | Same as above |
| Customer marks a reminder as spam | Same as above |
| An email bounces permanently because the address is dead | Email consent turned off. Status stays the same. |
| Customer texts STOP, UNSUBSCRIBE, QUIT or a similar keyword | SMS consent turned off. Email continues. |
Fixing a bounced address
If a customer's email bounced, correct the address on their record. Then turn email consent back on, but only if they still want reminders.
Unsubscribe links
Every reminder email ends with an unsubscribe link. The link keeps working in old emails too. A customer who unsubscribes sees a confirmation that they won't get more reminder emails from your business.